Sushi Sisters is a fictional podcast branding project centered around friendship, conversation, and contemporary social media culture. The project focused on developing a cohesive visual identity for a podcast brand through social media content, typography, and digital promotional design. Inspired by playful feminine aesthetics and lifestyle media, the brand was designed to feel modern, conversational, and visually recognizable across platforms.

Role + Tools

Role: Brand Designer + Social Media Designer
Tools: Adobe Illustrator, Adobe Photoshop, social media design, typography, branding systems, and digital layout design

Design Direction

The design direction combined playful typography, soft color palettes, and contemporary social media aesthetics to create a brand identity that felt approachable, trendy, and personality-driven. Inspired by lifestyle podcasts and digital culture, the visuals focused on creating a cohesive and recognizable online presence through curated layouts, graphic elements, and branded content.

Process

Throughout the project, I developed branding concepts, Instagram post designs, promotional graphics, and visual assets for the fictional podcast. The process involved exploring typography, color systems, layout structures, and social media presentation while ensuring that the content felt visually connected across multiple posts and formats. I focused on balancing clean branding with expressive visuals to create a polished but playful identity.

Gallery

Outcome

The final result was a cohesive social media branding system that successfully translated the personality of the fictional podcast into a recognizable visual identity. This project helped strengthen my skills in digital branding, social media design, typography, and creating visually engaging content tailored for online platforms and audience interaction.