As apart of my part-time, as needed position, I design the t-shirts for the 97.9X Swag Shop Website at Cumulus Media. The designs are developed as needed for station events, giveaways, and promotional merchandise, with the goal of creating bold apparel that reflected the energy and identity of alternative rock radio culture.
Role + Tools
Role: Promotions Assistant + Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop, Apparel Mockups
Design Direction
The design direction varies between myself and my managers. I focuse on creating loud, memorable visuals inspired by rock music, concert culture, and alternative media branding. I explore bold typography, distressed textures, layered graphics, and high-contrast compositions to make the designs feel energetic and visually striking while still staying recognizable to the station’s audience.
Process
Throughout the projects, I create multiple shirt concepts for station promotions, events, and collaborations. The process involves experimenting with layout, typography, and branding placement while balancing creative visuals with production-ready apparel design. I also worked within real-world promotional constraints, adapting designs based on feedback and branding requirements.
Gallery
Outcome
The final designs helped strengthen promotional branding for 97.9X while giving me experience designing for media, entertainment, and merchandise production. This project allowed me to further develop my skills in apparel graphics, promotional design, typography, and creating visuals that connect with a specific audience and brand identity